The campaign
Unfold the two faces of tourbillon
Jaeger-LeCoultre is taking a new step in terms of mechanical and aesthetic expertise. The Reverso Tribute Tourbillon Duoface is a unique vision of the iconic model bringing together the flying tourbillon with the Duoface concept, two techniques that represent absolute sophistication.
Equipped with the manually wound calibre, Calibre 847, this unique timepiece is a show of exclusivity down to the very few number of models produced. This limited edition will be kept to a mere fifty pieces, each representing a pure expression of unique watchmaking expertise.
IN EVERY STORY THERE IS A TURNING POINT
Filmed in Switzerland by French director and cinematographer Théo Gottlieb, it is a quietly beautiful reflexion on life’s turning points – with the Reverso as an allegory for those pivotal moments that determine whether we remain as we are or ‘turn’ and go further.
The two faces really express my life: the character I play when I work, and the person I am when I’m not working.
Design
ART DECO SPIRIT MEETS COMPLEXITY
Designed with stylistic codes borrowed from Art Deco—the same that have characterised the legendary Reverso ever since its creation in 1931—this new opus pays homage to the original models with an impeccable level of respect.
THIN YET COMPLEX
The design of the Reverso Tribute Tourbillon Duoface has been completely revamped, resulting in an entirely new layout so that all the various components can fit into a platinum case measuring a mere 9.15 millimetres. The result is two hand-fittings in a single movement brought together with a grand complication, a challenge that remains formidable to achieve.
Heritage
TIMELESS STORIES SINCE 1931
Ninety years ago, Jaeger-LeCoultre created the Reverso, an ingenious solution for polo players who wished to protect the glass of their watches while playing matches. With its swivelling case and distinctive Art Deco lines, it became a classic of 20th-century design.
Calibre
Two face precision
Born in the workshops of the Manufacture, the concept of reversibility is an inexhaustible source of inspiration for Jaeger-LeCoultre to this day. While developing the new calibre 847, the quest for pure finesse has certainly been another driving force for the watchmakers of the Grande Maison.
Remarkable in more ways than one, the technical feat achieved here is maintaining the tourbillon’s moving carriage and its sprung balance through the use of an ingenious ball-bearing system, all while still offering the precision of its complication and two-time zones on two separate dials on two sides.
Collection
THE SWIVELLING SIGNATURE
With its distinctive Art Deco lines and swivelling case, the Reverso is one of the world’s most recognisable wristwatches. Its story embodies Jaeger-LeCoultre’s eternal pursuit of beauty and aesthetic refinement, expanding the Reverso’s stylistic realm by harnessing the full potential of its unique design.
Allied to this is the Manufacture’s endlessly inventive quest for technical advancement – from the revolutionary idea of a case that could be flipped over, and the ingenious mechanism that made it possible, to the development of complications specific to the Reverso.
What's next
The story continues
