THE CAMPAIGN
THE WATCHMAKER OF WATCHMAKERS
Celebrating the values of patience, hard work and dedication to excellence - the values that have guided La Grande Maison throughout its 190 years of history, our Manifesto ‘The Watchmaker of Watchmakers’ pays homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement.
THE WATCHES
REVERSO TRIBUTE MONOFACE
The Reverso Tribute Monoface is designed with ideal proportions to suit every wrist. The case dimensions closely reflect the iconic 1931 Reverso model, offering a perfect blend of historical elegance and modernity versatility.
REVERSO TRIBUTE DUOFACE TOURBILLON
The Reverso Tribute Duoface Tourbillon brings the Manufacture’s watchmaking expertise to a new dimension. This outstanding watch offers a completely reinvented tourbillon mechanism in an ultra-thin calibre, finely decorated in our Atelier des Métiers Rares.
REVERSO TRIBUTE DUOFACE SMALL SECONDS
The Reverso Tribute Duoface Small Seconds in pink gold features a front dial of glossy, inky-blue lacquer and a redesigned reverse dial with double golden indexes applied to the silver sunrayed background and a refined 24-hour display.
REVERSO TRIBUTE CHRONOGRAPH
Capitalising on its swivelling concept, the Reverso Tribute Chronograph marries watchmaking tradition to modern aesthetics. The sophisticated recto echoes the original Reverso while its open-worked verso is resolutely modern. Showcasing the complexity of Calibre 860, the watch not only indicates the hours and minutes on both sides, but also reinvents the display of the chronograph in a rectangular shape.
HERITAGE
JAEGER-LECOULTRE, THE WATCHMAKER OF WATCHMAKERS
The Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication. Timeless and always up with the times.
REVERSO: BORN OUT OF A CHALLENGE
Created in 1931, Reverso has remained eternally modern. Its unique reversible design, originally crafted for polo players, remains a symbol of timeless style and craftsmanship.
In 1991, coincided with the rebirth of mechanical watchmaking, the Reverso embraced its potential. It became the vehicle through which the Manufacture would redevelop its expertise in high complications despite the added challenge that rectangular movements dictate an entirely different architecture from that of the round movements that had traditionally been used for complications.
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