COLLABORATION
UNCOVERING THE SECRETS OF NATURE’S GOLDEN RATIO
Under Made of Makers, Jaeger-LeCoultre has partnered with talented digital media artist Yiyun Kang to create a unique piece of art commissioned for the Maison. Inspired by the hidden mysteries of the Golden Ratio, and the intricate complexity of the Reverso, Yiyun Kang has crafted an exclusive, large scale 3D-video sculpture entitled “Origin.”
“Origin” will travel to various global destinations as an integral part of a series of Jaeger-LeCoultre events.
ARTWORK
CELEBRATING THE DIVINE PROPORTION’S ORIGINS
Yiyun Kang took the Golden Ratio as her inspiration in crafting her latest art installation “Origin”. The divine proportion is the driving creative force behind the design of Jaeger-LeCoultre’s iconic Reverso and she explores its natural origins. “Origin” is a tribute to the ubiquity of the Golden ratio in the world around us. Through its narrative, it builds a parallel between the symmetry in nature and the geometry of Art Deco design.
AN IMMERSIVE EXPERIENCE
Presented in a very large three-dimensional screen that has been purpose-built for installation in public spaces, “Origin” is a tribute to the ubiquity of the Golden ratio in the world around us. Through its narrative, it builds a parallel between the symmetry in nature and the geometry of Art Deco design.
As an artist, I found it interesting that the design of the Reverso is driven instinctively by the Golden Ratio. Inspired, I sought out scientific research that could help explain why humanity has been instinctively drawn to the concept for so long.
BIOGRAPHY
WORKING AT THE INTERSECTION OF CREATIVITY AND TECHNOLOGY
One of the most active and talented Korean digital media artists in today’s international art scene, Yiyun Kang is recognised for her immersive audio-visual installations that recast space with moving image and sound.
After graduating from Seoul National University with a BFA in Painting, Yiyun Kang continued her studies at UCLA, and gained her PhD at the Royal College of Art in London, where she has subsequently been a visiting lecturer. Yiyun Kang is also a fellow of the Royal Society of Arts (FRSA) in the UK. Alongside her art practice, she is currently an assistant professor at KAIST (Korea Advanced Institute of Science & Technology)’s engineering school where, as director of the experience design lab, she is also pursuing a genuine convergence of art, design, technology and science through diverse research and practice.
PROGRAMME
REIMAGINING CREATIVE EXPRESSION
Made of Makers encapsulates a series of collaborations with artists and with artisans from various disciplines outside watchmaking, building a community of creators with similar values and visions of creativity, and provoking new conversations.
With intense respect for the person in the process – the creativity of the mind and the skill of the hand – the programme focuses on creative souls who share the Maison’s values and whose work explores new forms of expression.
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