OVERVIEW
1931 POLO CLUB: BRINGING AN INCOMPARABLE ORIGIN STORY TO LIFE
Born on the polo fields of British India, the Reverso was created in response to a bold challenge: to withstand the intensity of the game while embodying timeless elegance. The 1931 Polo Club pays tribute to this rich legacy, capturing the spirit of its time - an era where sport, style and Art Deco design converged.
THE GENESIS OF REVERSO
BORN IN AN ERA OF DISRUPTION
The Reverso emerged as a true innovation, transforming the world of watchmaking. At a time when pocket watches dominated, it boldly introduced the wristwatch, reshaping how time was worn. Its rectangular form defied the centuries-old tradition of round timepieces, while its striking coloured dial and index markers broke away from the conventional silver dials with Roman and Arabic numerals. The real genius, however, lay in its swivelling case, an unprecedented feature that blended mechanical ingenuity with refined elegance. The Reverso was more than just a watch – it was a ground-breaking creation that captured the bold, disruptive spirit of its time.
REVERSO: AN INVENTION THAT TURNS TIME
A DISRUPTIVE INNOVATION
The Reverso stands as a true embodiment of its era, seamlessly blending modernity, Art Deco elegance, sporting DNA, and groundbreaking innovation. Over the span of more than 90 years, it has evolved without ever losing its essence. Born from a period of profound transformation and crafted to meet the specific demands of polo players, its ingenious design and flawless execution have established it as more than a mere timepiece. The Reverso is an enduring icon of 20th-century design – timeless, yet always up with the times.
NOVELTIES
REVERSO NEW MODELS
At Watches and Wonders Geneva 2025, Jaeger-LeCoultre introduces nine new models to the Reverso collection. From new aesthetic interpretations of existing models to entirely new calibres, these timepieces pursue more than nine decades of Reverso Story.
REVERSO TRIBUTE MINUTE REPEATER
Considered by watchmakers to be the most challenging horological complication to master, a minute repeater is not only a timepiece but also a miniaturised musical instrument. Featuring a new in-house movement Calibre 953 that includes seven patented inventions, the Reverso Tribute Minute Repeater reinvents artistic ingenuity and features a fresh aesthetic.
REVERSO ONE PRECIOUS FLOWERS
With its brilliant-cut diamonds and explosion of vivid grand feu champlevé enamel colours, the two new interpretations of the Reverso One Precious Flowers are presented in pink gold (18k – 750/1000) cases with either purple or green arum flowers. Each model will be produced in a limited edition of 10 pieces.
REVERSO ONE PRECIOUS COLOURS
Uniting the crafts of miniature-painted grand feu enamel and diamond-setting, the new Reverso One ‘Precious Colours’ is presented in a white gold case (18k, 750/1000) and will be produced in a limited edition of 10 pieces.
REVERSO TRIBUTE ENAMEL 'SHAHNAMEH'
In tribute to the history of miniature painting, the caseback of each of the 4 timepieces in this series features a miniature reproduction of an illustration from the magnificent edition of the Shahnameh dedicated to Shah Tahmasp created in the 16th century. Each timepiece combines four traditional crafts: miniature enamel painting, paillonnage, grand feu enamel and guillochage, reaffirming the skill and talents gathered together in La Grande Maison’s in-house Atelier des Métiers Rares™.
REVERSO HYBRIS ARTISTICA CALIBRE 179
Reinterpreted in a 18K white gold (750/1000) version, the Reverso Hybris Artistica Calibre 179 is crafted in a pursuit to elevate watchmaking excellence through lacquering crafts. This timepiece epitomises a noble expression of the 180 skills brought together under one roof at the Manufacture Jaeger-LeCoultre.
REVERSO TRIBUTE GEOGRAPHIC
Powered by the new in-house movement Calibre 834, the Reverso Tribute Geographic offers a fresh interpretation of the quintessential World Time complication. The timepiece also features a patented Grande Date display, underlining the Maison’s constant quest to innovate in both mechanical and aesthetic aspects of timekeeping.
REVERSO TRIBUTE NONANTIEME ‘ENAMEL'
Introducing a new expression of the Reverso Tribute Nonantieme 'Enamel' in 18k pink gold (750/1000) with an elegant grey sunray dial and a decorative enamelled verso. Coming in a limited edition of 90 pieces, this new interpretation demonstrates La Grande Maison’s constant pursuit of technical innovation married to timeless design and fine craftsmanship.
REVERSO TRIBUTE DUOFACE SMALL SECONDS
Combining the dual-time zone complication of the Duoface with the aesthetic of the Tribute collection, the two new versions of the Reverso Tribute Duoface Small Seconds pay homage to the coloured dials introduced on the earliest Reverso models of the 1930s with a choice of pure black or vivid blue and a redesigned reverse dial.
REVERSO TRIBUTE MONOFACE SMALL SECONDS
Exuding vintage glamour and confident modernity, the new Reverso Tribute Monoface Small Seconds features a 18K (750/1000) gold Milanese link bracelet, paired with a pink gold case and a grained dial that perfectly matches the precious metal’s colour. This model embodies an eloquent expression of the Reverso’s stylistic evolution.
1931 POLO CLUB
WATCHES AND WONDERS
In 2025, Jaeger-LeCoultre pays homage to the polo origins of its iconic Reverso timepiece with the 1931 Polo Club. This yearly theme comes to life for the first time at Watches and Wonders Geneva 2025 with an immersive booth that reinterprets the grand stables of aristocratic houses, where polo was played on private fields when the Reverso was born.
LA GRANDE MAISON
THE WATCHMAKER OF WATCHMAKERS
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