OVERVIEW
REINTERPRETING THE WORLD OF POLO
In 2025, Jaeger-LeCoultre pays homage to the polo origins of its iconic Reverso timepiece with the 1931 Polo Club. This yearly theme comes to life for the first time at Watches and Wonders Geneva 2025 with an immersive booth that reinterprets the grand stables of aristocratic houses, where polo was played on private fields when the Reverso was born. The experience invites visitors to uncover the origin story of the Reverso through watchmaking and culinary experiences while also discovering the Maison’s latest timepieces.
THEMATIC
1931 POLO CLUB: TRACING THE ORIGINS OF AN ICON
Crafted to meet the specific demands of polo players, the Reverso stands as a true embodiment of its era, seamlessly blending modernity, Art Deco elegance, sporting DNA, and groundbreaking innovation. Its ingenious design and flawless execution have established it as an enduring icon of 20th-century design – timeless, yet always up with the times.
OUR NOVELTIES
From new aesthetic interpretations of existing models to entirely new calibres, discover the new timepieces that continue the Reverso Story.
WATCHMAKING EXPERIENCE
THE REVERSO STORIES DISCOVERY WORKSHOP
To complete the experience, an Atelier d’Antoine activation is presented inside the booth, giving visitors the opportunity to enjoy a unique adventure with the Reverso. Explore the origins of the Reverso case with The Reverso Stories Discovery Workshop – a rare opportunity to gain deep insight into the Reverso archives and a variety of models. Guided by an expert, participate in a hands-on watchmaking course, revealing the secrets of the Jaeger-LeCoultre icon.
CULINARY EXPERIENCE
1931 CAFÉ: AN UNEXPECTED CHOCOLATE EXPERIENCE
At Watches and Wonders Geneva 2025, Jaeger-LeCoultre unveils the latest collaboration under its Made of Makers programme with Chocolate Craftsman Mathieu Davoine. At the 1931 Café, guests will embark on a chocolate journey celebrating the origins of the Reverso, with unconventional textures, daring blends of contrasting flavours and surprising visual presentations.
EXPERIMENTAL CHOCOLATE DELIGHTS
Mathieu Davoine’s unique approach to chocolate-making led to four experimental chocolate delights, paired with a specially created beverage. By taking visual inspiration from the world of polo and to the home of the Maison by incorporating ingredients from the Vallée de Joux, its creations are born where the worlds of art, gastronomy and watchmaking intersect.
What's next
The story continues
