THE CAMPAIGN
ONE LETTER, ONE STORY
This Holiday Season, Jaeger-LeCoultre turns to gold - instantly conveying a joyous and luminous atmosphere. On this occasion, our 1931 Alphabet, specially created by lettering artist Alex Trochut is taking shape with its Art Deco accents. Every letter tells a story. Every letter is an open window into precision and watchmaking mastery.
SELECTION
EXPLORE OUR ICONS
R FOR REVERSO, REFINED AND REVOLVING
Timeless in its face surrounded by its three emblematic gadroons, the Reverso has been enchanting both men and women since its creation in 1931.
P FOR POLARIS, PERFORMANCE AND PRECISION
With traits and spirit inspired by the iconic 1968 Polaris Memovox, the Polaris collection exudes a sporting character that bears the signature elegance of the Grande Maison.
R FOR RENDEZ-VOUS, RARE AND REFINED
The Rendez-Vous collection embodies the full range of expertise developed by Jaeger-LeCoultre for the past 190 years.
M FOR MASTER, MASTERY AND MECHANICAL
Since it was introduced in 1992, the Master collection has been defined by technical rigour and stylistic restraint. Its constant evolution is imbued with a deep respect for tradition and a constant quest for innovation.
DEDICATED TO YOU
EXCLUSIVE SERVICES
Our Personal Advisors are at your complete disposal for any inquiries regarding orders, delivery, returns and more. Whether online or in our Boutique, they will assist you to make your experience truly unique.
AROUND THE WORLD
1931 CAFÉ IN NEW YORK, HUDSON YARDS
The nomadic 1931 Café settles in, right in the heart of the city. Pause with us and treat yourself with our Art Deco signature chocolates.
8 DECEMBER - 11 DECEMBER
HUDSON YARDS
10:00 AM - 6:00 PM
AROUND THE WORLD
REVERSO 1931 CAFÉ ON MADISON AVE, NEW YORK
Between heritage and modernity, savor the good times with Jaeger-LeCoultre. The Reverso 1931 Café opens for you to indulge.
Immerse yourself in an Art Deco setting for an enchanting journey through the aromas and flavors of the Vallée de Joux, with tailor-made pastries created by French chef Nina Métayer. Continue the multisensory experience by exploring the story of our iconic Reverso, between style and watchmaking tradition. Discover the 1931 Alphabet, specially created by the lettering artist Alex Trochut, even inviting itself onto the back of the Reverso.
The promise of a moment suspended in time.
1 NOVEMBER – 22 NOVEMBER
729 MADISON AVE, 10065 NEW YORK
Monday-Saturday: 8am-6pm
Sunday: 9am-4pm
What's next
The story continues
